Watsonville Coast Produce Labor Day 2017 Hours

Watsonville Coast Produce will not be closed and not making any deliveries on Labor Day.(Monday, September 4, 2017) We will resume regular deliveries on Tuesday, September 5th. If you need any assistance with orders forTuesday, our voicemail service will be active. 
WCPI will be answering phones between 2:00 pm - 7:00 pm on Monday to assist with future orders.

Sales: 1-800-966-8547 or 1-831-722-3851

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Avocado Update - August 2017

The Avocado market is very tight right now and the prices will continue to rise. 
Our resident Avocado buyer, John Burkett, has been keeping us posted regarding the current market situation. 

We just received this update from Calavo:

**Demand exceeds supplies. Extreme market conditions exist. Market prices have increased due to higher field prices with the limited amount of fruit available for harvest in Mexico.

This situation was not forecasted by the industry. Pro-rates and substitutions will be necessary to place fruit on orders.

Mexico:  Summer crop harvesting has slowed down compared to previous weeks. This crop will carry us through the month of August. Growers are controlling the picking and price. The fruit isn't holding up as well as expected. 

California: Harvesting has slowed and we are packing a few days per week, light supplies expected through August. Current crop is peaking on 48’s, with limited amounts of 60’s and smaller. 

Expect the pricing to go up even more on both Mexican and California Avocados.
There is a light at the end of the tunnel! Next year is expected to be a bumper crop. 

 

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Weekly Produce Update June 29 - July 7. *LOCAL PRODUCE IS PLENTIFUL*

LOCAL UPDATE
Late June, early July Local produce update is as follows: 

Mike Ball:
Berries: (Conventional and Organic) All Berries coming locally and with good supply. Need to watch for heat damage on strawberries. 

Adrian Contreras, ORGANIC UPDATE:
Stonefruit: ORGANIC stonefruit (California/Central Valley) coming on slower than expected. The prices are steady, but still on the higher side and the produce is still a bit small.
Carrots: still going strong (Bakersfield)
Green & Red Cabbage: (Hollister/Bakersfield) Prices are holding steady, still high. Not a great deal of volume coming in with the cabbage. 
Summer Squash: Local zucchini coming on great (Hollister/San Juan) The other varieties (summer, sunburst, straight-neck) are coming in soon. 
Packaged Salads: (Salinas Valley) Quality and supply is great on packaged salads. We are carrying a full line of Josie’s Organic packaged salads. 
Broccoli/Cauliflower: (Salinas Valley) Prices are going up slightly after getting a break in price the last few weeks. Occasionally limited on volume
Celery: Pricing is higher going in to the holiday weekend, supply is steady (Salinas Valley)
Greens: (kales, collards, chards, etc.) All coming in strong, but have to watch for heat damage. 
Leaf Lettuces: Leaf lettuce is starting to come in really strong. (Bakersfield/Watsonville/Salinas) We have local Coke Farm romaine on ad for the upcoming week (second week in July) 
Tomatoes: Local tomatoes (Hollister/San Juan) are almost ready. The first crop suffered major heat damage. 
Potatoes: A new crop out of the (Central Valley) are coming in. Good supply on Red and Gold, but russets are still very small. 

Jerud Manfre:
Mushrooms:
Good quality and supply on conventional and organic mushrooms. All Local. 

John Burkett:  
Summer Squash: CONVENTIONAL Local squash (Watsonville) supply and quality is steady. 
Blue Lake Beans (Green Beans): (Watsonville) Solario Farms label beans great quality and price
Stone Fruit: Getting into better quality and size, prices staying firm. Labor/Contracts affecting cost. (California/San Joaquin Valley)
Oranges: All Valencias very good quality and taste, prices are high (California/Central Valley)
Tomatoes: Local tomatoes are underway with cheaper prices. Cherry tomatoes are about two weeks out.
Grapes:  Strong out of California (Coachella) great quality and steady price. 

NON-LOCAL UPDATE
Buyers update on the following items coming in:
(*note, most items out of California, with the exception of few) 

David Garcia:
Bananas:
The banana market still strong. Pricing is steady, but should drop a bit soon. Organic Grow has good supply. Quality for both organic & conventional bananas is very good right now. 

Adrian Contreras (ORGANIC):
Grapes:
(Coachella) Good supply still running strong on quality and price. 
Watermelon:  Mini's starting to come in. (Bakersfield) Middle of July for large seedless coming out of the Central Valley. (Bakersfield)
Bell Peppers: coming from overseas, very pricey. Local bells will be coming on soon. 
Mango: Still available from Mexico. Good supply on Tommy and Kent varieties. Small to medium sizing available. 

Jerud Manfre:
Onions:
Red and Yellow onions moving from Southern CA to the Stockton area. Pricing is up for the first few weeks of the move, but will drop. 
Russet Potatoes: Same deal for Yukon Gold and Red potatoes as the onions, moving closer to Stockton area in the next month. Pricing higher, but will drop. 
Eggs: Steady production out of California, prices saying steady as well.

John Burkett:

ALL Melons:  Mini Watermelons are looking good. Large melons (watermelon, cantaloupe, honeydew) are still tight supply and high prices due to the heat. Mostly in Southern CA, but moving closer. Prices and supply should start to even out in the next few weeks. 
Lemon/Lime:  Lemons out of Chile and Mexico. Pricing still high.
Limes steady quantity with great quality.
Haas Avocados:  The best deals are Haas coming out of Peru, however there is more of a "pebbly" type appearance on the skin. Smaller sizes coming out of California, with smoother skin. 
Bell Peppers:  Bells are very tight right now. California bells not ready yet.
Prices firm to high on Red bell peppers from Mexico.  Gold bell peppers have the best quality.
Mango: Still available from Mexico. Good supply on Tommy and Kent varieties. Small to medium sizing available. 

Weekly produce update - June 12 - 19

LOCAL UPDATE
WCPI Buyers, Mike, Adrian, Jerud and John give the scoop on local produce trends for mid-June.

Mike Ball:
Strawberries: Quality is great (Watsonville and Salinas) Produce locally is in full swing. Santa Maria finishing up.
Raspberries: (Watsonville) Good quality and supply.
Celery:  CONVENTIONAL, Volume improving daily, prices are dropping. Larger sizes are hard to get right now. (Salinas/Oxnard)
Iceberg:  Demand is improving, but supplies are tighter due to planting gap caused by the spring rains. (Salinas Valley)
Leaf Items:  Leaf items remain plentiful with useable quality. Prices are down. (Salinas Valley)
Artichokes: Very HIGH prices, short supply. (Castroville/Salinas/Oxnard)

Adrian Contreras, ORGANIC UPDATE:
Stonefruit: ORGANIC stonefruit (California/Central Valley) coming on strong. Peaches, nectarines, plums and apricots. Prices will be coming down every week – fruit is getting bigger. Apricots gapping a bit.
Carrots: PLENTY! (Bakersfield)
Summer Squash: starting locally (Hollister/San Juan) Mixed cases coming in this week
Packaged Salads: NEW Josie’s Organic label (Salinas Valley) Full line of salads now in stock!
Broccoli/Cauliflower: Coming on strong (Salinas Valley) prices way down this week.
Celery: Prices coming down this week, supply slowly getting better (Salinas Valley)

Jerud Manfre:
Mushrooms:
ORGANIC Monterey Mushrooms (Watsonville) nice quality, starting to sell more organic volume. CONVENTIONAL Fitz Fresh (Watsonville) good quality as well.

John Burkett:  
Summer Squash: CONVENTIONAL Local squash (Watsonville) coming in: Yellow extra fancy, great quality, better price. Italian extra fancy coming soon.
Blue Lake Beans (Green Beans): CONVENTIONAL (Watsonville) shorting by the end of the week.
Stone Fruit: Getting into better quality and size, prices staying firm. Labor/Contracts affecting cost. (California/San Joaquin Valley)
Oranges: All Valencias very good quality and taste (California/Central Valley)

NON-LOCAL UPDATE
Buyers update on the following items coming in:

David Garcia:
Bananas:
The banana market has remained strong. Prices remain steady but will see it drop down with the onset of other fruits coming into the market place. Chiquita is running a bit tight on fruit, due to playing catch up with past sourcing issues. Organic Grow has good supply. Quality for both organic & conventional bananas is very good right now. 

Mike Ball:
Blueberries:
Production is increasing in Baja California and Oxnard, prices coming down – Quality is good.
Blackberries: (Mexico) Quality and supply are both good

Adrian Contreras (ORGANIC):
Grapes:
(Coachella) Running strong, all colors – pricing coming down a bit and taste is getting better.
Watermelon:  watermelons are tight, will be coming soon, mini’s too. (Bakersfield)
Russet Potatoes:  Gapping on counts – had a few in stock, but sold out. New California crop about two weeks out.

Jerud Manfre:
Onions:
California onions are coming in nice, not much skin, but holding up well. Price is steady, yellow onion pricing soon to be on the rise.
Russet Potatoes: CONVENTIONAL – no California Russets this year. Prices on the rise until the new crop from the Northwest starts in July.
Eggs: Steady production out of California, prices saying steady as well.

John Burkett:
Grapes:
 Coming strong out of Mexico and California. Big crops, quality and prices vary.
Melons:  Melons coming out of the California Desert now, moving closer to Bakersfield. Mostly XL or Large, great fruit and quality.
Watermelons:  Mexico Watermelons all wrapped up, California starting slowly, prices high.
Lemon/Lime:  Lemons shorting in California, starting out of Chile (2-3 weeks out). Pricing still high.
Limes steady quantity with great quality, small summer variety  – good pricing.
Haas Avocados:  California winding down very soon, Peru and Mexico Avos still going strong. Quality getting better.
Corn: Just starting out of California – pricing still a bit high.
Tomatoes:  Grape tomatoes from Mexico winding down. Baja California underway now.
Plain Jane greenhouse tomatoes from Mexico – great quality. Roma tomatoes from Baja California, coming in with good quality, high prices.
Bell Peppers:  Bells are very tight right now. California bells not ready yet.
Prices firm to high on Red bell peppers from Mexico.  Gold bell peppers have the best quality.