Watsonville Coast Produce Hires New Sales Manager


WATSONVILLE, CA, December 4, 2017 – Watsonville Coast Produce, Inc. Hires Industry Veteran as New Sales Manager.
Robert Pena has been hired as Sales Manager for Watsonville Coast Produce, Inc. effective October 2017. Pena got his start in the produce industry over 30 years ago for G&G Produce in Los Angeles. Since his start, he has held sales and operations management roles with West Central Produce, World Wide Produce, both in Los Angeles, as well as Parkview Produce in South San Francisco. He joined Shasta Produce in 2013 and served as director of the outside sales department. Pena is well respected in the wholesale produce distributor circle, and Watsonville Coast is excited to put to use his years of experience in sales, customer service and operations.
Pena will be responsible for an outside and inside sales team of 20 people.

About Watsonville Coast Produce

Since its inception in 1937, Watsonville Coast Produce, Inc. has prided itself on delivering produce of the highest quality and best value to our customers.  This philosophy has helped us grow into a regional industry leader, distributing a wide range of fresh fruits and vegetables, conventional and organic, throughout California.

As many of our satisfied customers have come to know, we offer not only products and services you can depend on, but also a convenient, cost-effective partnership that will help your business grow. www.coastpro.com

Sweet Baby Broccoli, a not-so-new FAV!


We don't know about you, but when it comes to recipe inspiration, we're always looking. You want fresh, seasonal, and COLORFUL, right? One of our favs, (not so new, by the way) is Sweet Baby Broccoli! You might not recognize the name, as Sweet Baby Broccoli has a few different aliases. This close cousin of broccoli is also known as broccolini and aspiration. So what is this delightful veggie and how does it compare to good ol' broccoli?

Sweet Baby Broccoli is actually a cross between traditional broccoli and Chinese kale. The mixture results in a slightly sweeter taste and a nice soft texture. 
Not only is this bright green veggie delicious, it also boasts big nutritional content! Sweet Baby Broccoli is high in vitamin A, C and potassium.

So, it's obviously no secret we're a fan! So how do you prepare? We love to simply saute in olive oil for maximum flavor! Of course, you can always opt for a fancier recipe. 

Try our one of our favs from The Snack Magazine here!

How to de-seed a pomegranate!

It's Pomegranate season! These fall fruits are not only beautiful, but also delicious and nutritious to boot! Pomegranates are high in essential vitamins and minerals, and packed with antioxidants! Read more about health benefits here: https://www.livestrong.com/article/35664-pomegranate-nutrition/

The issue with this wonder fruit is that they can be messy and hard to de-seed. We partnered up with our friends at My Produce Club to show you how to easily (and effectively) remove those amazing pomegranate seeds. (PS - if you haven't checked out My Produce Club, you need to!!) 

Watch the video below for the three easy steps at de-seeding a pomegranate! 
1. cut pomegranate in half
2. gently pull at the sections, being carefully not to pull the pomegranate apart completely.
3. high the back of the pomegranate with a wooden spoon.
Easy as 1, 2, 3!!