Watsonville Coast Produce Hires New Sales Manager


WATSONVILLE, CA, December 4, 2017 – Watsonville Coast Produce, Inc. Hires Industry Veteran as New Sales Manager.
Robert Pena has been hired as Sales Manager for Watsonville Coast Produce, Inc. effective October 2017. Pena got his start in the produce industry over 30 years ago for G&G Produce in Los Angeles. Since his start, he has held sales and operations management roles with West Central Produce, World Wide Produce, both in Los Angeles, as well as Parkview Produce in South San Francisco. He joined Shasta Produce in 2013 and served as director of the outside sales department. Pena is well respected in the wholesale produce distributor circle, and Watsonville Coast is excited to put to use his years of experience in sales, customer service and operations.
Pena will be responsible for an outside and inside sales team of 20 people.

About Watsonville Coast Produce

Since its inception in 1937, Watsonville Coast Produce, Inc. has prided itself on delivering produce of the highest quality and best value to our customers.  This philosophy has helped us grow into a regional industry leader, distributing a wide range of fresh fruits and vegetables, conventional and organic, throughout California.

As many of our satisfied customers have come to know, we offer not only products and services you can depend on, but also a convenient, cost-effective partnership that will help your business grow. www.coastpro.com