Fresh. Reliable. Local.
Your Full‑Service Produce Partner
We are ready to take your order!
Monday : Friday 6am - 7pm
Sunday : Noon - 7pm
With over 50 years of experience, Watsonville Coast Produce, Inc. proudly serves as a trusted full‑service produce wholesaler and distributor for the Central Coast and beyond. Our team supports a wide range of customers — from retail stores and restaurants to schools, commercial kitchens, and more — providing fresh, high‑quality fruits and vegetables backed by decades of relationships, reliability, and local expertise.
Walk-ins and Warehouse Hours:
Monday - Friday 6am - 3PM
Saturday 6pm - 9am
We believe it’s more than just a government mandate; it’s the right thing to do.
Food Safety
We pride ourselves in the level of service we provide to our customers and our suppliers. We believe that together we can help grow all of our businesses.
Service
Conventional & Organic
We carry a full line of conventional and organic produce, so you decide what’s best for your business.