Since its inception in 1937, Watsonville Coast Produce, Inc. has prided itself on delivering produce of the highest quality and best value to our customers.  This philosophy has helped us grow into a regional industry leader, distributing a wide range of fresh fruits and vegetables throughout California.

As many of our satisfied customers have come to know, we offer not only products and services you can depend on, but also a convenient, cost-effective partnership that will help your business grow.

 
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Service

We pride ourselves in the level of service we provide to our customers and our suppliers. We believe that together we can help grow all of our businesses.

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Food Safety

We believe it’s more than just a government mandate; it’s the right thing to do.

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Conventional & Organic

We carry a full line of conventional and organic produce, so you decide what’s best for your business.

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