The Company
Over
60 years ago, two young men began farming in the fertile Pajaro Valley
near the town of Watsonville, California. Direct distribution of their
crops to local grocers became the start of a wholesale produce company
that was successful around the Monterey Bay for over 35 years. The sale
of "Coast Produce" in 1974 was the beginning of a "new"
Watsonville Coast Produce, Inc.
While we still consider ourselves a "local" wholesaler around
the Monterey Bay area, we now dispatch over 25 trucks daily throughout
11 counties in Central and Northern California.
The Facility
After many years of dreaming, several years of planning and a year of
construction, we occupied our new facility in March of 1999. Our 44,000
square foot warehouse contains nearly 450,000 cubic feet of refrigerated
space, enough for about 700 pallets of fresh fruits and vegetables.
With five different computer-controlled coolers we are able to store
all our products in the proper temperature and humidity, insuring better
arrival to our customers.
Our computer-controlled tarpless banana ripening
rooms are state-of-the-art.
The Product
Watsonville Coast Produce is a full-line distributor of both conventionally
grown and certified organically grown fruits and vegetables from
many of your favorite shippers. We carry over 600 different items at
any one time. Additionally, we distribute fresh eggs, apple juice and
fresh citrus juices. We also stock a full line of "Fresh Express
Farms" salads, in both retail and food service packs. Need twistems,
poly bags, vexar...? We got 'em. In addition to the huge number of in-stock
items, we can supply many "specialty" items with a little notice.
We have the resources to find that "rare" item you want.
The Commitment
In 1937, the commitment of the company was the same as it is today,
partnership with our customers. For over 60 years, the goal of
this company has been to help our customers, and thereby grow the company.
Thus our motto, "Partners Working Together". Our business
philosophy is based on mutual trust and respect between Watsonville
Coast Produce and our customers.
The People
In 1974, Coast Produce had about 12 employees. Today we have nearly
100 dedicated produce professionals, including warehouse-men, drivers,
receivers, quality control personnel, buyers, administrators and sales
representatives. Included in our sales & buying staff are those
with extensive retail and food service backgrounds. All are dedicated
to one goal, to do the best we can for the customer. We are working
for you 24 hours day, 7 days a week. Give us a call!
