Since its inception in 1937, Watsonville Coast Produce, Inc. has prided itself on delivering produce of the highest quality and best value to our customers.  This philosophy has helped us grow into a regional industry leader, distributing a wide range of fresh fruits and vegetables throughout California.

As many of our satisfied customers have come to know, we offer not only products and services you can depend on, but also a convenient, cost-effective partnership that will help your business grow.

Lil' Coaster's

Lil' Coaster's

Sustainability

Sustainability

Our People

Our People

Food safety

Food safety

Farmers/Vendors

Farmers/Vendors

Local List

Local List