Over 75 years ago, two young men began farming in the fertile Pajaro Valley near the town of Watsonville, California. Direct distribution of their crops to local grocers became the start of a wholesale produce company that was successful around the Monterey Bay for over 35 years. The sale of "Coast Produce" in 1974 was the beginning of a "new" Watsonville Coast Produce, Inc. While we still consider ourselves a "local" wholesaler around the Monterey Bay area, we now dispatch over 25 trucks daily throughout 11 counties in Central and Northern California.
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